Branding & marketing
Let's your brand speak.
Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business?.
Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.
Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions.
However, the most effective description of Branding is that a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition. The logo (The ‘tick’ symbol) is also a strong piece of branding in its own right. The majority of people that are aware of the company can also identify it (or its products) from this symbol alone.
How Can Branding by XoftOasis Benefits your Business:
We know the main benefit of branding is that customers are much more likely to remember your business. A strong brand name and logo/ image helps to keep your company image in the mind of your potential customers.
A strong brand will project an image of a large and established business to your potential customers. People usually associate branding with larger businesses that have the money to spend on advertising and promotion. If you can create effective branding, then it can make your business appear to be much bigger than it really is.
A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value.It is commonly said that if you show a person two identical products, only one of which is branded; they will almost always believe the branded item is higher quality.